ANALISIS EFEKTIFITAS IKLAN RINSO, SOKLIN DAN ATTACK DENGAN MENGGUNAKAN CONSUMER DECISION MODEL (CDM)

Author: Lukiia Zurraiida dan Uswattun
Dosen Tetap STIE Widya Wiwaha Yogyakarta
ABSTRACT:
Iklan merupakan salah satu instrumen pemasaran modern yang aktivitasnya didasarkan pada konsep komunikasi. Karena merupakan bentuk komunikasi maka keberhasilannya dalam mendukung program
pemasaran merupakan pencerminan dari keberhasilan komunikasi. Agar komunikasi efektif dan mencapai sasaran, terdapat tiga hal yang harus diperhatikan, yaitu: pengaruh iklan terhadap perubahan perilaku pembelian, [...]

ANALISIS DAMPAK SERVICE PERFORMANCE DAN KEPUASAN SEBAGAI MODERATING VARIABLE TERHADAP LOYALITAS NASABAH (Studi pada Nasabah Tabungan Bank Mandiri Cabang Surabaya)

Author: Diah Dharmayanti
Staf Pengajar Fakultas Ekonomi, Universitas Kristen Petra, Surabaya
ABSTRACT:
Peneliti sangat tertarik dengan adanya perbedaan pendapat diantara para ahli tentang pengaruh kinerja jasa/layanan (service performance) dan kepuasan dalam pembentukan loyalitas nasabah, sehingga penelitian ini mempunyai tujuan yaitu: menguji pengaruh langsung service performance terhadap loyalitas nasabah, dan menguji pengaruh interaksi service performance dan kepuasan nasabah terhadap [...]

SPONSORSHIP: IMPACT ON BRAND AWARENESS AND BRAND ATTITUDES

Author: Geoffrey Jalleh, Robert J. Donovan, Billie Giles-Corti, and C. D’Arcy J. Holman
ABSTRACT:
Sponsorship is a rapidly growing tool in both commercial and social marketing areas, in Australia and overseas. Australian health promotion foundations distribute substantial funds to arts, sports, and racing
organizations for the opportunity to have these organizations’ events sponsored by health promoting organizations. However, [...]

AN EXPLORATORY ANALYSIS OF TRAVELER PREFERENCES FOR AIRLINE WEBSITE CONTENT

Author: PIERRE BENCKENDORFF
School of Business, James Cook University, Townsville QLD. 4811, Australia
ABSTRACT:
Structural changes in the aviation sector have accelerated customer acceptance of the Internet as a suitable medium for booking airline travel. This research explores the preferences of airline travelers for various content attributes on airline websites. The study was conducted by surveying 903 respondents [...]

The Effects of Marketing Mix Elements on Brand Equity

Author: Edo Rajh
Research Associate, The Institute of Economics, Zagreb
Croatian Economic Survey 2005
ABSTRACT:
The structural model of the effects of marketing mix elements on brand equity is defined in line with the existing theoretical findings. Research hypotheses are defined according to the identified structural model. In order to test the defined structural model and research hypotheses empirical [...]

UNDERSTANDING HOSPITALITY ACTIVITIES: SOCIAL, PRIVATE, AND COMMERCIAL DOMAIN

Author: Sienny Thio
Lecturer, Hotel Management Program, Faculty of Economics, Petra Christian University
ABSTRACT:
Hospitality is commonly defined as something related to the friendliness, kindness and hospitableness. But, there are still some debates regarding to the exact definition of hospitality. Therefore, the understanding of hospitality provision can be more sharpened by acknowledging the hospitality activities into 3 (three) [...]

Understanding Consumer Preferences Across Environmental Marketing Mix Variations

Author:
Michael Byrne
PhD Candidate
School of Management
University of Newcastle
ABSTRACT:
This study represents the beginning of a research endeavour designed to model consumer preferences for varying environmental marketing mixes. It encompasses previous literature in the field, identifies the lack of overall cohesion, and proposes a research design that takes multiple potential variables into account in an effort to provide [...]

Praktik-Praktik Pengelolaan Sumber Daya Manusia dan Keunggulan Kompetitif Berkelanjutan

Author: Lena Ellitan
ABSTRACT:
Perubahan-perubahan yang mendasar dalam lingkungan bisnis telah menyebabkan pergeseran dalam urutan pentingnya manajemen sumber daya manusia dan fungsi sumber daya manusia. Departemen sumber daya manusia diberi kesempatan mengambil peran penting dalam tim manajemen. Hal ini terjadi karena fungsi sumber daya manusia sedang berubah menjadi fungsi manajemen yang penting. Menurut pendapat para peneliti dan [...]

CAN CHILDREN AND ELDERLY CAN CHILDREN AND ELDERLY

Author: Adeline Wonoseputro
Abstract: Marketers try to reach children and elderly as their target market; therefore it will give opportunities for food industries to focus on these groups. Physiological, economic, social, psychological,
and convenience factors are examined to discover the possibilities serving these different generations. It is
concluded that serving children and elderly people in the same restaurant [...]

Retail Supply Chain Management -A case study of the relationship between retail value propositions and supply chains

Author: Martin Gullberg & Peter Lundvall
International management: Master Thesis No 2003:18
Abstract:
Retailers face many challenges: time-to-market reductions are necessary due to shorter and shorter product life cycles, greater product variety causing more fluctuation in demand calls for high responsiveness in supply chains, and the ever increasing need for shorter lead times continues. However, as a result [...]