July 2, 2008
Categories: Ifa . . Author: alhusna . Comments: 1 Comment
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Author: Dietrich Eherler, Thomas Lehmann
Lehrstuhl für Wirtschafts- und Sozialstatistik
Friedrich-Schiller-Universität Jena
ABSTRACT:
The identification of responder profiles is one of the most important issues in marketing research. In this
paper two approaches are applied to deal with this problem, illustrated by a case study from the automobile sector. The objective of the direct mailing considered here was the acquisition [...]
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