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Author: John A. Parnell, John E. Spillan, Nitish Singh
ABSTRACT:
Most published business strategy studies assign strategies to organizations by examining their competitive behaviors. In contrast, we argue that a richer conceptualization of strategy might be found by considering buyer behaviors as well, especially at the consumer level and in the global arena. A survey of consumers [...]
Author: PIERRE BENCKENDORFF
School of Business, James Cook University, Townsville QLD. 4811, Australia
ABSTRACT:
Structural changes in the aviation sector have accelerated customer acceptance of the Internet as a suitable medium for booking airline travel. This research explores the preferences of airline travelers for various content attributes on airline websites. The study was conducted by surveying 903 respondents [...]
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