Odors and consumer behavior in a restaurant

Author: Nicolas Gue´guen, Christine Petr
Hospitality Management 25 (2006) 335–339
ABSTRACT:
Several studies have shown that odors have an effect on human behavior. Consumer’s behavior is also affected by odors. An experiment was carried out in a restaurant where lemon and lavender aromas were diffused and compared to a no-aroma control condition. Results showed that lavender—but not lemon [...]

Tutorial 1: Beginning A CHAID Analysis

Author: SI-CHAID 4.0 USER’S GUIDE
Intro:
In this Tutorial we illustrate the basic functions and uses of SI-CHAID. We will show how to set up an analysis (.chd) file and grow a CHAID tree by using the standard CHAID algorithm, which is designed for a dichotomous or nominal dependent variable. In our example, we show how to [...]

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