Analisa Faktor-Faktor yang Mempengaruhi Kepercayaan dan Pengaruh Kepercayaan Terhadap Loyalitas Pengguna Internet Banking di Surabaya

Author: Sri Maharsi dan Fenny

JURNAL AKUNTANSI DAN KEUANGAN, VOL. 8, NO. 1, MEI 2006: 35-51

ABSTRACT:

This research intends to know the factors that influence the trust and the influence of the trust of the users’ loyalty to internet banking in Surabaya. The sample of this research is 106 users of internet banking at BCA, Lippo, Mandiri, Niaga, BII, Permata, Bukopin and Mega Bank. The statistical tool used in this research was Structural Equation Modelling (SEM). Data were analyzed using statistical software LISREL 8.30. The results of this research indicated that opportunistic behaviour control was the greatest factor that influencing I-Banking customers’ trust, followed by shared value and communication, moreover this research also proved that trust act as the factor that influence the internet banking users’ loyalty.
Keywords: internet banking, trust, loyalty

Full Text: pengaruh-kepercayaan-terhadap-loyalitas-pengguna-internet

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5 Responses to Analisa Faktor-Faktor yang Mempengaruhi Kepercayaan dan Pengaruh Kepercayaan Terhadap Loyalitas Pengguna Internet Banking di Surabaya

  1. desriani wulandari says:

    jurnal ibu menarik buat saya berkenankah ibu untuk saya minta artikelnya
    trima kasih

  2. alhusna says:

    Halo, Desri. Terima kasih atas kunjungannya. O iya, kalau Desri membutuhkan jurnal klik saja di blog ini http://elmurobbie.wordpress.com, kemudian cari gi kategori yang ada di bagian bawah di kolom kanan….di situ ada bbrp kategori. Semoga membantu. O iya, terus kalau Desri menginginkan, klik saja di bagian bawah tiap2 artikel, ada kata Full Text: bla bla bla …. nah klik di situ maka jurnal yang dimaksud akan muncul, nt Desri tinggal download saja, jurnal-jurnal ini free kok :), soalnya saya ada bbrp koleksi, daripada disimpan, lebih baik di share kan, lebih bermanfaat….

  3. henry says:

    ibu, punya jurnal tentang pengaruh jasa internet banking terhadap loyalitas nasabah ga?trimakasih

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