The Importance of Customer Satisfaction in Relation to Customer Loyalty and Retention

Author:
Harkiranpal Singh
Asia Pacific University College of Technology & Innovation
Technology Park Malaysia
Bukit Jalil, 5700 Kuala Lumpur, Malaysia
May 2006
Abstract:
To be successful, organizations must look into the needs and wants of their customers. That is the reason why many researchers and academicians have continuously emphasized on the importance of customer satisfaction, loyalty and retention. Customer satisfaction is important [...]