THE INTERRELATIONSHIP OF RETAILER’S RELATIONSHIP EFFORTS AND CONSUMERS’ ATTITUDE AND BEHAVIOR

AUTHOR:
Wen-Hung Wang is assistant professor based in the Department of Shipping and Transportation Management, National Taiwan Ocean University, Taiwan.
VOL. 12 NO. 1 2008, pp. 13-28, Q Emerald Group Publishing Limited, ISSN 1368-3047
SUMMARY:
Purpose – The purpose of this paper is to develop and empirically test a model for examination of the impact of different relationship efforts [...]