Author: Adeline Wonoseputro
Abstract: Marketers try to reach children and elderly as their target market; therefore it will give opportunities for food industries to focus on these groups. Physiological, economic, social, psychological,
and convenience factors are examined to discover the possibilities serving these different generations. It is
concluded that serving children and elderly people in the same restaurant is possible as long as food service industries provide the right products and services for them.
Keywords: Children, elderly people, customer, food service concept