ANALISIS PEMBENTUKAN DISONANSI KOGNITIF KONSUMEN PEMILIK MOBIL TOYOTA AVANZA

Author: Edwin Japarianto

Staf Pengajar Fakultas Ekonomi, Universitas Kristen Petra, Surabaya

ABSTRACT:

The main objective of this research is to clarify factors to develop customer Cognitive dissonance when bought a Toyota Avanza. Cognitive dissonance has 3 dimensions: Emotional, Wisdom of Purchase, Concern Over the Deal. Emotional observed by the factors of: desperate, regret, disappointed, empty, angry, anxious, make a mistake, upset, frustration, furious, depressions, angry to himself, disgusted and get a problem. Wisdom of purchased observed by factors of: need Toyota Avanza, Right to buy Toyota Avanza, Make a right choice, to do right to buy Toyota Avanza. Concern over the Deal observed by the factors of: to do with a foolish, salesman not make confused and comfort with their agreement. With factor Analysis this research gets a three new factor: right chooses, right decision, right agreement

Keywords: Emotional, Wisdom of Purchase, Concern Over the Deal

Full Text: mar06010204

About alhusna

an ordinary woman
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