Odors and consumer behavior in a restaurant

Author: Nicolas Gue´guen, Christine Petr

Hospitality Management 25 (2006) 335–339

ABSTRACT:

Several studies have shown that odors have an effect on human behavior. Consumer’s behavior is also affected by odors. An experiment was carried out in a restaurant where lemon and lavender aromas were diffused and compared to a no-aroma control condition. Results showed that lavender—but not lemon aroma—increased the length of stay of customers and the amount of purchasing. The hypothesis that lavender produces a relaxing effect is offered to explain the results.

Keywords: Odors; Fragrance; Consumer behavior; Time latency; Purchasing behavior

Full Text: ijhm2006

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