Odors and consumer behavior in a restaurant

Author: Nicolas Gue´guen, Christine Petr

Hospitality Management 25 (2006) 335–339


Several studies have shown that odors have an effect on human behavior. Consumer’s behavior is also affected by odors. An experiment was carried out in a restaurant where lemon and lavender aromas were diffused and compared to a no-aroma control condition. Results showed that lavender—but not lemon aroma—increased the length of stay of customers and the amount of purchasing. The hypothesis that lavender produces a relaxing effect is offered to explain the results.

Keywords: Odors; Fragrance; Consumer behavior; Time latency; Purchasing behavior

Full Text: ijhm2006

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