THE IMPACT OF MOTIVATION ON JOB SATISFACTION AMONGST EMPLOYEES OF A NATIONAL BROADCASTER

Author:

XOLANI ENOCH TYILANA

SHORT DISSERTATION
Submitted in partial fulfilment of the requirements for the degree
MAGISTER COMMERCII
in BUSINESS MANAGEMENT
in the FACULTY OF MANAGEMENT
at UNIVERSITY OF JOHANNESBURG
STUDY LEADER: PROFESSOR WOLHUTER BACKER
OCTOBER 2005

Abstract:

The purpose of this study was to investigate the impact of motivation on job satisfaction (dissatisfaction) of journalistic employees employed by the national public broadcaster. The idea was to profile factors causing high motivation and job satisfaction and also to profile those factors that  contribute low motivation and dissatisfaction at work.
The rationale for the study was simply an observation that some employees seem better adjusted and happy at work and are able to cope well with the demands of the working environment while others are not. Another  observation is that management seem not to be aware of what motivates their subordinates and to strategically utilize those motivational tools to maintain high levels of job satisfaction (or at least low levels of job dissatisfaction), high productivity and morale.
The target sample was all journalistic staff working in the television and radio news rooms of the national public broadcaster in South Africa. The profile of the respondents included a variety of ages, gender, races, educational backgrounds, different work locations, different marital statuses and managers and non-managers.
Data was collected using a questionnaire that was randomly distributed at Head Office in Auckland Park and to all the nine regional offices of the SABC.
The major findings of this investigation was that three motivational factors, namely achievement, recognition and work itself cause 88% job satisfaction; while hygiene factors cause 12% job satisfaction. At the same time the research also found that three hygiene factors, namely supervision, company policy and administration and interpersonal relations with supervisors cause 60% job dissatisfaction; while motivational factors, namely achievement and recognition cause 40% job dissatisfaction. These results reflect the work attitudes of employees at the time of this research.

The study illustrates that when employees are happy and satisfied in their jobs, their level of motivation is high and they perform at peak all the time. On the other hand, when employees are unhappy and dissatisfied at work, their level of motivation is low and they don’t perform at peak level.
The study recommends strategies of how management can utilize  achievement, recognition and work itself as a tool to keep employees motivated and satisfied in their jobs. It also recommends ways by which management can eliminate low motivation and job dissatisfaction amongst employees by improving management skills, knowledge and competencies of managers, building relations between managers and subordinates and also improving the quality of internal communication with employees especially on policy and administrative matter.

Full Text: THE IMPACT OF MOTIVATION ON JOB SATISFACTION

About alhusna

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24 Responses to THE IMPACT OF MOTIVATION ON JOB SATISFACTION AMONGST EMPLOYEES OF A NATIONAL BROADCASTER

  1. I am impressed by the level of scholarly work done by Tyilana at the University of Johannesburg. I would appreciate if a full copy of the thesis in sent as an attachment to my email address( w_kahn86@yahoo.com).

    I am an undergradute student attending Cuttington University, Liberia, West Africa.

  2. alhusna says:

    Hello Kahn, I have sent the paper. Check it in your email….🙂

    • Chris says:

      Hi,

      Can you send me a copy of the thesis. I am Chris working for Pax SA.

      • alhusna says:

        Of course I would like doing that. I’ll send this copy of thesis as soon as possible. BTW, I appreciate you very much for your attention and your visitibg here. warm regards from Indonesia🙂

  3. memo says:

    hi
    can u send me copy of your thesis
    thanks

  4. memo says:

    thank you

  5. NAKATA JACQLYN says:

    hi alhusna, thanks for posting the thesis. may i pliz obtain the full copy of the thesis? thanks i advance b’cause i love it!

    • alhusna says:

      Hello Nakata, nice to see you here. thanks for the visit. I think you can click the link I’ve given in FULL TEXT. You can get this article for free.

  6. Aditya says:

    Hi,

    I am Financial Analyst at LG electronics in the Netherlands, I am impressed with our work. Could you please send me copy of your thesis…

    Thanks

    • alhusna says:

      Hi Aditya, nice to see you here. thanks for the visit. I think you can also click the link I’ve given in FULL TEXT. You can get this article for free.

  7. Femi says:

    I love the work. It has dept and woth it anytime. Good intellectual work. I will like to have a copy. Pease sent to my box.

  8. Oteyo says:

    Hi!

    This is a great work, please, can you send me a copy of the thesis.

    Oteyo from Kenya.

    • alhusna says:

      Hi, nice to see you here. thanks for the visit. I think you can click the link I’ve given in FULL TEXT. You can get this article for free.

  9. Anna says:

    Good job done please can i have a full copy of this research through my e-mail.Thanks

    • alhusna says:

      Hi Anna, nice to see you here. thanks for the visit. I think you can click the link I’ve given in FULL TEXT. You can get this article for free.

  10. alhusna says:

    @ Nakata, Aditya, Femi, Oteyo, and Anna
    nice to see you here, and thanks for the visit. I think you can click the link I’ve given in FULL TEXT. You can get this article for free.

  11. Dela Samuel says:

    I am impressed by the level of scholarly work done. I would appreciate if a full copy of the thesis in sent as an attachment to my email address(delacruise7@gmail.com).

    I am also working on this project topic THE EFFECT OF MOTIVATION ON JOB SATISFACTION. A STUDY AMONG THE MULTIMEDIA INDUSTRIES

    I WOULD WISH YOU HELP ME WITH THE RESEARCH DESIGN AND PROCEDURE

    I am an undergraduate student attending University Of Ghana.

    • alhusna says:

      Hello Sam, nice to see you here. thanks for the visit. I think you can click the link I’ve given in FULL TEXT. You can get this article for free.

      btw i’ve also sent this full text to ur email. Please check it🙂

      For the research design, you can use the quantitative approach, by using survey methods with explanatory design, that is causal types to prove the hypothesis.

  12. Abdul Mamman says:

    Am impressed by the level of scholarly work done by Tyilana at the University of Johannesburg. I would appreciate if a full copy of the thesis in sent as an attachment to my email address( abdulmmmn@yahoo.com).

    I am am MBA student of Ladoke Akintola University of Technology Ogbomosho Ibadan Nigeria..

    Reply ↓

  13. Abdul Mamman says:

    Am impressed by the level of scholarly work done by Tyilana at the University of Johannesburg. I would appreciate if a full copy of the thesis in sent as an attachment to my email address( abdulmmmn@yahoo.com).

    I am am MBA student of Ladoke Akintola University of Technology Ogbomosho Ibadan Nigeria.. I hope to get your reply as soon as posible.

    Reply ↓

    • alhusna says:

      I’m sorry too late to reply. I just read ur comment,
      btw, I just sent the article above to your email.

      thanks for visits

  14. SYLVESTER says:

    Plz i would a full copy of your thesis in my email address

    • alhusna says:

      Hi SYLVESTER, it’s nice to see u. I’ve sent this full copy of thesis to ur email. Thanks for visits, wish it can support u.

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