AUDIT KOMUNIKASI SEBAGAI ALAT UNTUK MENGUKUR EFEKTIFITAS DAN EFISIENSI KOMUNIKASI DALAM SUATU ORGANISASI

AUTHOR:

Wina Puspita Sari , M.Si

Fakultas Ilmu Komunikasi

Universitas Budi Luhur

SUMBER: http://jurnal.bl.ac.id/wp-content/uploads/2007/11/Bl%20com%20wina%20sept2007.pdf

ABSTRACT:

Every organization has to do communication’s audit regularly in order to know how effective the communication’s programs, activities, performances or policies that they have done. Communication audit uses integrated, planned and systematic method of researches, objective data and standardized bench marking. The result of communication’s audit shows what and where the communication’s barriers and it gives some recommendations to be fixed so that the goal and objective can be reached.

KEYWORDS: audit communication, organizational communication

FULL TEXT: audit-komunikasi

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an ordinary woman
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