Wina Puspita Sari , M.Si
Fakultas Ilmu Komunikasi
Universitas Budi Luhur
Every organization has to do communication’s audit regularly in order to know how effective the communication’s programs, activities, performances or policies that they have done. Communication audit uses integrated, planned and systematic method of researches, objective data and standardized bench marking. The result of communication’s audit shows what and where the communication’s barriers and it gives some recommendations to be fixed so that the goal and objective can be reached.
KEYWORDS: audit communication, organizational communication
FULL TEXT: audit-komunikasi